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What
is ADHA Doing to Fight Preceptorship
ADHA has been fighting on-the-job training initiatives
for more than a dozen years now. From the first major threat to dental
hygiene education requirements, which was successfully defeated in Georgia
in 1990 to the battle over the delegation of supra-gingival scaling to
dental assistants last year in Kansas, ADHA--along with state dental hygienist
associations and individual dental hygienists--has been fighting to keep
organized dentistry from reducing dental hygiene education standards and
making on-the-job training a reality.
ADHA is concerned about actions adopted by the
American Dental Association over the past few years--actions ADHA believes
are part of a systematic plan to undermine the RDH credential. This prompted
ADHA last year to develop a special task force to develop strategies to
help state dental hygienist associations meet legislative, leadership,
and public awareness challenges, especially as they relate to actions
taken by organized dentistry. We asked each state dental hygienist organization
to designate a four-person team to work with the task force, and dubbed
this group the LPS Strategy Network. LPS stands for Licensed Prevention
Specialists.
Here are some of the actions ADHA and the task
force have taken to deal with this serious threat to public health and
to the dental hygiene profession.
- Increased Publication Coverage--to make sure
both members and potential members are fully informed about the challenges
to the dental hygiene profession and the health of the public, we have
increased our coverage of ADA, on-the-job training, and education standards
in Access, Information Network, other ADHA publications, and the associations
Web site. For example, we devoted the cover story in the January 1999
issue of Access to the ADA resolutions and regularly post information
about preceptorship and education issues on our Web site.
- Issues Piece--ADHA developed and continues
to distribute an easy-to-understand information piece called The
Future of Oral Health, that addresses key issues such as on-the-job
training, self-regulation, legislation, and managed care. The piece
is written in down-to-earth consumer terms and is suitable for distribution
to consumers, reporters, and legislators. A free quantity of the piece
was distributed to each state through the LPS Network.
- Public Relations Support--Provided each LPS
state representative with information on how to set up a public relations
program to keep the public informed about preceptorship and education
issues and to establish a relationship in advance in the event of initiatives
by state dental societies.
- Integration with National P.R. Program--Integrated
preceptorship response strategies into our ongoing public relations
program.
- Quality of Education Statement--Issued a statement
about the importance of dental hygiene education, via a press release
about the ADA resolutions.
- Media Training for State Officers--Conducted
a media training session at the Constituent Officers Workshop
to help state associations disseminate consistent key messages.
- Membership Recruitment--Refocused a budgeted
membership recruitment campaign to address preceptorship.
- Media Coverage--Devoted an issue of Brush
Up, our newsletter for reporters, to preceptorship and related
issues. Copies were distributed to LPS state representatives.
- Consumer Support--Developed comprehensive talking
points and a consumer piece for use when talking to the media or public
about issues related to preceptorship.
- Mat Column--Issued a mat column (camera-ready
newspaper article) about on-the-job training and the importance of maintaining
education standards to 10,000 newspapers. Copies also were sent to LPS
state representatives for distribution to local reporters.
- District Trustees--The ADHA board of trustees
voted to utilize district trustees to promote P.R. efforts on preceptorship
and education issues.
- Joint Commission Actions--Sent a letter from
the ADHA president to the members of the Joint Commission expressing
dental hygienes concern over a recent change in eligibility requirements
that could allow dental assistants who have not graduated from an accredited
dental hygiene program to sit for the national dental hygiene exam.
Also sent letters to other health associations asking for their help
opposing the Joint Commissions actions.
- ADA Correspondence--Sent a letter from the ADHA
president to the American Dental Association going on the record in
opposition to actions adopted by the ADA House of Delegates.
- Press Release--Issued a press release warning
consumers about the potential dangers posed by the Joint Commissions
recent actions.
- Letter-Writing Campaign--Sent a memo from ADHAs
president and executive director to dental hygiene program directors
urging them to initiate a letter-writing campaign among faculty, students,
and the administration, voicing opposition to the Joint Commissions
recent actions.
ADHA will continue to fight initiatives to establish
on-the-job training programs or reduce dental hygiene education standards
because there is too much at stake to do otherwise. Protecting public
safety and the integrity of the RDH credential is a critical concern to
ADHA and the dental hygiene profession.
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